Working for yourself day-to-day is both fun, when it is going your way, and frustrating, when you know what you are doing needs to be popped up a notch.
My word of the year is ‘bubble.’ I want to get out of my bubble and work with more people. I say people as I do PR and everything that is rolled into it. People are the companies, and getting to know them as a person makes developing their image for the public easier. I tell people if they want something, such as a political office, to groom themselves for the image. That means: Yes, get your hair done or cut, wear clothes that help the public to accept you, be aware of the culture of the area, and make your kindness known (as long as it is real). I then get them out there. My words are, ‘I make you a star,’ … or help you to weather a crisis.
My mother never knows what to tell people that I do. She sometimes says, “Cindy takes their pics and puts them in the social columns, or sometimes she is behind the scenes for media on different subjects, for the clients. I wish she would be on the news herself.” My comment to Mama is, ‘I don’t get paid for me to be the person interviewed on the news or in print, I get paid for getting my clients in there.’
I transitioned from working in a tall, glass, black box office (Premier Plaza) for 15 years to a little office house on a lake in the country. Yes, that is getting out of my bubble of safety, but I am finding I get a lot more done now. With only the herons and egrets to get me off track, and my office cats and dog as my quiet companions, it works. I do miss my rocker-sitting friends and clients, and folks from media that would come in and gossip. Now, I ride across our land (lucky the house came with acreage) in a golf cart with Agnes the Benji dog and Grey Baby the cat with me. Another writer gave me a loft cat, Luna. He told me Luna liked to climb. One day she got into the loft of my little office and has stayed. She throws things down on me while I work if she wants attention.
My little house was actually meant to be a playhouse at the pre-fab place, but I found out for a little more, I could raise the walls up, and the Victorian playhouse became my haven and bubble of solace. Most of you have seen the ‘hot pink’ Victorian playhouses at these places, but mine has a tin roof in green and almond paint, so it blends better in the lake area. A close friend helped me get this idea started and made me take that step. I needed the push. Thank you, Loretta.
So my advice is: get out of your bubble and do something you love and enjoy. If someone comes and bursts a few of those bubbles, move on. There are lots of bubbles out there.
The word bubble was not a word I chose after deep thinking, it just ‘popped’ into my head. So what is your word of the year, and how will it affect you?
Good luck in 2015. Watch for more words from the frustrated writer/photographer.
By Cindy Ingram